The Advertising Effect: How to Change Behaviour by Adam Ferrier

$19.99 AUD

$29.95 (33% off)

Category: Business & Finance

Want to know how to influence other people's behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples a nd explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising. Expose the techniques that advertisers use to get consumers to buy.  Examples and case studies illustrate successful strategies and includes award winning campaigns such as Rename Speed, Steal Banksy and Share a Coke. Includes insights from some notable people in advertising, philosophy and behavior change including Alain De Botton, Andrew Denton, David Nobay, Faris Yakob and Bob Garfield. Read Adam Ferrier's Q&A with Marketing magazine. ...Show more

Decent People Decent Company: How to Lead with Character at Work and in Life by Robert L Turknett

$19.99 AUD

$47.95 (58% off)

Category: Business & Finance

The inspiring people who lead with integrity, move things forward, garner commitment from others and are willing to ask the tough questions when necessary are the real leaders who generate and sustain cultures of character in organizations. Decent People, Decent Company puts the power to develop the cor e qualities of leadership character into the hands of anyone dedicated to bringing integrity, respect and personal responsibility back to the workplace. Drawing on more than 25 years of experience working with hundreds of CEOs, managers and teams, this innovative husband-and-wife team provides both the inspiration and the tools to help people move from asking "Why don't they?" to asking "What can I?" With their original and dynamic Leadership Character Model, the Turknetts have captured the essence of what it takes to revitalize attitudes and behavior, unleash leadership integrity and reinvigorate organizations. Decent People, Decent Company identifies the eight essential traits of leadership character: empathy, emotional mastery, lack of blame, humility, accountability, courage, self-confidence and focus on the whole. In chapters that focus on each quality, dozens of leaders bring to life the struggles and triumphs of developing the behaviors of character and ethical leadership required to bring out the best in everyone. ...Show more

Selfish, Scared and Stupid: Stop Fighting Human Nature and Increase Your Performance, Engagement and Influence by Kieran Flanagan

$9.99 AUD

$25.95 (61% off)

Category: Business & Finance

Appealing to humans' basic instincts to increase influence, buy-in and results Survival of the species comes down to three basic instincts, say behavioral research strategists Dan Gregory and Kieran Flanagan—fear, self-interest and simplicity. These basic human behaviours come into play in all types of relationships, including those between businesses and customers. Selfish, Scared and Stupid: Stop fighting human nature and increase your performance, engagement and influence, demystifies these behaviors and examines the psychology behind why even the best ideas sometimes fail. This book helps businesses design their organisations for reality rather than perfection, and also offers strategies to head off unprecedented levels of disengagement within, and outside, the business. It answers baffling questions around why the public sometimes fails to engage despite overwhelming data suggesting otherwise, why so many new products end up on clearance shelves and why so many great salespeople often fall short of their monthly targets. Learn how the survival of the species plays into business, including delusionary realities and the reasons ideas can fail Discover how to offer customers strategic rewards, thereby making the buying process more attractive to selfish natures Examine the link between fear and the unknown, including strategies for quelling fears and turning them into action Learn to use a simple mindset to create low-involvement products, helping appeal to instinct and making products hard to resist This provocative book is built on the idea that businesses must return to a more human engagement methodology in order to succeed. It is an informative read for anyone interested in improving influence, growing business reach, improving sales figures or understanding the complexities of human behavior. ...Show more

Girls Will be Girls: Dressing Up, Playing Parts and Daring to Act Differently by Emer O'Toole

$14.99 AUD

$29.99 (50% off)

Category: Business & Finance

Being a woman is, largely, about performance - how we dress and modify our bodies, what we say, the roles we play, and how we conform to expectations. Gender stereotypes are still deeply embedded in our society, but Emer O'Toole is on a mission to re-write the old script and bend the rules of gender - a nd she shows how and why we should all be joining in. Exploring what it means to 'act like a girl', Emer takes us on a hilarious and thought-provoking journey through her life (including singing 'Get Your Pits Out for the Lads' on national TV after growing out her body hair). Cross-dressing, booty-shaking, sexual disasters, family dinners and full-body waxing are all lovingly dissected in search of wisdom. With game-changing ideas, academic intelligence and laugh-out-loud humour, this book will open your mind and revolutionise the way that you think about gender. ...Show more

The Director is the Commander by Anna Broinowski

$14.99 AUD

$32.99 (54% off)

Category: Business & Finance

'We were all propagandists; the only differences were our goals.' Looking for respite from her crumbling marriage and determined to stop a coal seam gas mine near her Sydney home, filmmaker Anna Broinowski finds wisdom and inspiration in the strangest of places: North Korea. Guided by the late Dear Lead er Kim Jong Il's manifesto The Cinema and Directing, Broinowski, in a world first, travels to Pyongyang to collaborate with North Korea's top directors, composers and movie stars to make a powerful anti-fracking propaganda film. The Director is the Commander centres around the bizarre twenty-one day shoot Broinowski did in North Korea to make her documentary, Aim High in Creation! She meets and befriends artists and apparatchiki, defectors and loyalists, and gains a new insight into the world's most secretive regime. Her adventures are set against a parallel exploration of propaganda in general: both in its ham-fisted North Korean form and its sophisticated but no less pervasive incarnation in the corporate West. Funny, multi-layered and utterly compelling, The Director is the Commander is a gripping account of an extraordinary journey inside a nation we can usually only see from the outside looking in. ...Show more

Controlling People: The Paradoxical Nature of Being Human by Richard Marken

$9.99 AUD

$35.00 (71% off)

Category: Business & Finance

"We need to strive for a world where people control what is important to themselves while minimizing the controlling of others."We are all controlling people. In fact our feelings of wellbeing depend on staying in control. Just as when we drive a car, we must stay in control in everyday life in order to keep the things we care about going in the right direction. Yet this natural controlling behavior is sometimes the very reason we end up losing control. This happens when we try to control other people as well as when we try to control ourselves. So how do we do better? Based on Perceptual Control Theory (PCT), this entertaining and enlightening book by psychologists Richard S. Marken and Timothy A. Carey explores the paradox of why we often lose control by trying to be in control and why our controlling nature makes it difficult to stop this self-defeating behavior. They show that understanding PCT opens the window to understanding and learning about ourselves as controlling people and equips us to lead more effective and satisfying lives. ...Show more

Kochie's 11-Step Money Plan by David Koch

$29.99 AUD

Category: Finance

Kochie has spent years writing about money and talking to Australians from all walks of life about pretty much everything.He knows how we think. He knows that most of us worry about sorting our finances, but few of us do it well, if at all. He knows that we avoid the task for many reasons, but not least because we can't get the right advice; it is either unnecessarily complex, unrealistically simplistic or just not pertinent to our particular time of life. So David Koch has written a book that is not too hard, not too easy and tailored for the group that needs it most: high expense families on average incomes.Kochie shows listeners how to: Earn more; Cut expenses; Invest wisely; Make the most of tax benefits; Take control when dealing with the bank/super fund/insurance company; Sort the purchase of the family home or investment property, and; Create a system that will allow the average punter to nail their life admin in under 10 minutes a day. Best of all Kochie shows us how the right amount and type of money management will help better fund the things we love doing and allow us to better enjoy stress-free relationships with those we love. ...Show more

If You Want to be Rich and Happy Don't Go to School by Robert T. Kiyosaki

$12.99 AUD

$36.95 (64% off)

Category: Finance

<b>Ensuring Lifetime Security for Yourself and Your Children.</b><br><br>Are you wrestling with any of these problems? You're struggling along from paycheck to paycheck Your job is becoming obsolete You hate your work You've reached a promotion plateau You're earning too little to ever afford your dreams You've got too little stored away to live comfortably in retirement<br> Then this book is for you!<br><br> If you're like most of us, your years in school did little to prepare you for the challenges of the real world. They are more likely to have planted seeds of financial and emotional failure in your life. These seeds sprout later, sabotaging our most sincere attempts to get ahead and create happy, prosperous lives for ourselves and families. This book reverses the damage. <br>It shows you how to identify and reverse the harmful programming you unconsciously received in the classroom, and learn new habits that will set you up for financial and emotional success right now. Even more important, this book teaches you the skills and principles that will ensure your wealth in the turbulent times ahead. With the blueprint in this book, you will learn attitudes and abilities that will help you not merely to survive, but to prosper, regardless of whether the economy goes up or goes down. <br>If you want to be rich and happy, read this book! ...Show more

Rich Woman by Kim Kiyosaki

$4.99 AUD

$24.95 (80% off)

Category: Business & Finance

<b> "Because I hate being told what to do!"</b><br><br>For women who insist on being financially independent... and not depending on a man, family, company, or government to take care of them.<br><br>In this book Kim Kiyosaki explores:<ul><li>Why not being smart enough is not a good enough reason to not invest</li><li>Why now, more than ever, it is important for women to become financially independent</li><li>Why women make great investors</li><li>How to begin the process of your financial freedom</li><li>The four keys to being a successful investor</li><li>What to do if your life-partner is not aligned with your financial goals</li><li>And more!</li></ul><br><br>Startling Facts about Women. Did you know?<br>47% of women over the age of 50 are single<br>50% of marriages will end in divorce<br>In the first year after divorce a women�s standard of living drops an average of 73%<br><br>This book is for you if you:<br>never want to lose sleep over money again<br>want to take control of your financial future<br>demand true independence! ...Show more